Imagine the Challenge Learning Toys

Award-winning Educational Toys
By choosing to spend a little while on our website you are introducing yourself to some of the most imaginative and challenging products available anywhere! We strive to offer unique toys and accessories that are fresh and different from what you might find at a mass-market toy store.
Our skills development system will help you identify products to cultivate verbal, cognitive, creative, physical, musical and social abilities. Check it out by clicking on the skill icons. You will find numerous products for each category. Simply put, we provide activity kits, books, music, games, videos, furniture and toys that inspire the imagination while building confidence and strong, quick minds. As proof, prestigious toy award organizations, such as Dr. Toy, Parents' Choice and The National Parenting Center, have recognized and awarded many of our products for their quality, ingenuity, and educational value.